By Sally Sola, Founder, Cheltenham Flower School
I have been sitting on this rebrand for a while. I can honesty say it took me a good few years to have the confidence to do it. The thing is, Little Blue Butterfly has served me well but there was a lot of confusion around what my offering was. People thought that I was a flower shop that offered a few workshops on the side, and I can see why.
After a lot of thinking and frustration on my part, I asked a few business friends at the time to audit my business. To say they were brutal was an understatement but I’m grateful they were honest. It was around this time that I was diagnosed as having Long Covid and my Dad was given a terminal diagnosis with an aggressive form of Alzheimer’s. This meant that for the next few years the business was not my full priority. I offered seasonal workshops and keep myself relevant with additional training in sustainable floristry. But it did give me time to really think about what I wanted and how it would look. I can honestly say, it was the first time in my career that I questioned my trade and why I was doing it. The imposter syndrome was real, and it was scary.
With time, space and lots of support, little by little I was able to pick myself up and put myself back together. I had found my clarity again and in doing so, my vision of how I wanted my business to look. I found myself a brilliant brand designer and a great web designer, and I had already had an amazing photographer do my branding pictures. With lots of hard work, questioning everything and actual tears at times, the building blocks were put together. My brand identity was signed off in October 2024 where we decided it would be best to launch in the spring, to offer a hint of new beginnings and lighter days. I guess that is how it looked to me too.
On the 25th of February 2025 Cheltenham Flower School was launched, alongside a brand-new website. Now I can really share the joy of creativity though workshops inspired by nature.
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